I have been pretty sick this last week and finally decided to go to the doctor. After a short exam, he looked at me and said, "you have the flu". Well, shit I thought I had pneumonia so whew. I told the Doc, "as I get older...." He interrupted and said, "You have earned a lecture Son." He told me about this book called "the Pump house" by Thomas Wolfe where 2 surfers contemplate life after 30 on the beaches of Encinitas. The Doctor looked at me and said, "your not old." This was a wake up call for me, I realized you have to hustle every day, even when you are sick so there is no excuse for this blog being late (Ariel :))
This week in the Music Success in Nine Weeks challenge is all about connecting with your fans through newsletters and such. Well, we have been hard at work adding names to the mailing list so when we send out content we will at least have an audience. I give away tons of Cd's at shows and after doing so, I ask for an email address and most people will be happy to trade it. If they don't, I swipe their drink off the table and chug it... ha ha.
Newsletters, like blogs, are very tricky because there are so many out there. Just like in songwriting, it is important to follow some guidelines when writing a newsletter to shape the content and keep the readers attention. The basic format is the personal introduction, the guts and then the call to action in which you ask your audience to do something like buy a CD, go to a show, write a review etc... to check my latest newsletter out, CLICK HERE.
I am a big fan of newsletters, but more often than not they are way overused. So many of them I send to my trash so it is my commitment to my mailing list that I will only send 2 a month.. Unless there is massive news that needs to be communicated otherwise. I am also offering exclusive merchandise, songs and early releases of music through my newsletter so if you have not signed up yet....What are you waiting for?
Living Life....
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