Week 2 - Ariel Publicity Blogging Challenge

This week was all about creating the perfect "pitch" to describe your sound. For a musician, describing the sound of the music you create can be a challenging ordeal. I think an artists natural instinct is to want to be undefined or outside of labels. I totally understand this, but unfortunately bookers, press and labels run off of this narrow minded machine that insists on categorizing everything. After thinking about this and taking part in the exercises in Ariel's book, I started to see how essential it is to be able to hook someone with a pitch about your music.

I could have struggled on this for hours, trying to figure out the best way to sell my self and still sound "cool", but instead I figured i would get some help from my smart ass friends on Facebook. I came up with an idea, posted it on Facebook and asked for peoples ideas.

"Punky Reggae and dub influenced urban sounds. "Sounds like the Offspring of a Manu Chao, Diplo and the Clash threesome", was my first attempt and right away some errors where pointed out by my smart ass friends.

First thing is the word "sounds" appears twice and it makes the sentence to wordy, the second thing is someone could take the, "sounds like the Offspring", out of context and equate me to sounding like one of the bands I hate the most.

After some tweaking I we came up with "Punky Reggae and Dub Influenced urban sounds, the bastard son of a Diplo, Manu Chao and Clash threesome."

I am pretty happy with what I came up with and think it does a great job describing my sound.

Thank you to everyone who has been signing up on the mailing list, I hope you are enjoying the free downloads.